Javi Rubio
Helping teams build better products, knowledge systems, and sustainable work cultures.
Generalist software engineer with techno-activist leanings. 20 years working at the intersection of product, engineering, and knowledge management.
I've been part of startups from day one, served as CTO, and led complex technical products. Known for championing #NoMeetings, helping distributed teams rethink collaboration beyond default rituals.
Available for speaking at tech conferences and corporate events. Get in touch →
Public Speaking & Tech Communities
I regularly speak at tech conferences and corporate events, facilitate trainings and workshops, and collaborate with different tech communities.
Tech Conference Talks
- Documenting APIs: new era, same craft
Write The Docs Berlin 2026 · 2026
· 📹 Video 📝 LinkedIn postAbout this talk
In my talk, we went through a bit of the history of APIs and API docs to understand today's ecosystem. Then we looked at it through two lenses: engineering 🔍 (the closer to the code, the better) and product 🔍 (know your users, and AI is now one of them).
- Documenting APIs
Software Crafters Barcelona · 2025
· 📹 VideoAbout this talk
Documentation is the API's interface to the world. In an ecosystem full of standards and fragmented tooling, how to apply a product lens to API documentation?
- AI in support teams
Software Crafters Barcelona · 2024
· 📹 VideoAbout this talk
Exploring how AI can enhance support team workflows and customer experience without losing the human touch.
- Enterprise knowledge management
CAS (Agile Spain Conference) · 2024
About this talk
Strategies for managing knowledge at scale in enterprise environments, making information accessible and actionable.
- #NoMeetings: How to have fewer, more efficient meetings
CAS (Agile Spain Conference) · 2022
· 📹 VideoAbout this talk
Rethinking collaboration beyond default meeting rituals for distributed teams. Practical strategies to reduce meeting overhead.
- We're capitalists: Behavioral patterns in the Tech Industry.
Software Crafters Barcelona · 2023
· 𝕏 Twitter𝕏 Twitter (2)About this talk
A critical look at how some capitalist patterns clash with Software Crafter's principles like XP
- #NoMeetings at Adidas
Adidas (corporate talk) · 2023
· 𝕏 TwitterAbout this talk
Corporate talk on #NoMeetings practices and rethinking collaboration for distributed teams at Adidas.
- #NoMeetings
LDAC (Lean Agile Delivery & Coaching Network) London · 2022
· 📅 MeetupAbout this talk
Online talk for the London-based Lean Agile Delivery & Coaching Network community on #NoMeetings practices.
- Haize: Creating an Android architecture that adapts to change
Agile Aragón · 2017
- DevOps: From the trenches to the boardroom
CAS (Agile Spain Conference) · 2016
· 📹 VideoAbout this talk
Bridging the gap between technical DevOps practices and organizational leadership.
Workshops & Facilitation
- Great interactions generate great products
CAS (Agile Spain Conference) · 2018
· 🖼️ Slides 𝕏 TwitterAbout this workshop
Workshop co-facilitated with José A. Nieto on agile collaboration techniques: Example Mapping for refining user stories, Impact Mapping for business objectives, and User Story Mapping. Covered tools like Cucumber, TeamUp Labs, and Hiptest for living documentation and executable specifications.
- Example Mapping workshop
Agile Aragón · 2018
· 📅 MeetupAbout this workshop
#NoEstimates practice: collaborative technique for breaking down user stories and discovering examples before development.
- BDD, Specification by Example & Cucumber workshop
Alliance Healthcare (corporate training) · 2017
· 📝 Medium articleAbout this workshop
Two-day workshop co-facilitated with Dani Latorre on Behavior-Driven Development, collaborative specification through examples, and Cucumber automation for a multinational development team.
- Visual Thinking Kata breakfast experiment
Agile Aragón · 2020
· 📅 MeetupAbout this workshop
Experiment combining coding katas with visual thinking techniques to explore different learning approaches.
- Good Practices of BDD with Gherkin
CodelyTV (online course) · 2018
- #NoMeetings Open Space
SOSZ22 (Startup Open Space) · 2022
· 𝕏 Twitter𝕏 Twitter (2)About this workshop
Facilitated Open Space session on #NoMeetings practices at Startup Open Space Zaragoza 2022.
- Organizational AI strategy
SOSZ26 (Startup Open Space) · 2026
About this workshop
Facilitated Open Space session on Organizational AI strategy at Startup Open Space Zaragoza 2026.
Podcasts & Radio interviews
- Podcast “Ni cero, ni uno” · by Carlos Blé
Episode 47: #NoMeetings with Javier Rubio · 2023
· 🎙️ Listen on Spotify🎙️ Listen on YouTubeAbout this episode
In-depth interview on #NoMeetings philosophy, asynchronous work practices, remote collaboration strategies, and rethinking default meeting culture in distributed teams.
- Radio Onda Aragonesa, programa “Pymes y Trastos”, by Antonio Cubillo
The Coding Stones: alternative business models in tech · 2017
· 📻 Listen on iVoox📝 Medium articleAbout this episode
One-hour interview discussing the Coding Stones team origin, Agile and Extreme Programming practices, cooperative-style business philosophy, and approach to working as a small independent team. Co-interviewed with Dani Latorre.
- Radio Onda Cero, programa “La Rosa de los Vientos”, sección “El Buscador”
Telegram vs WhatsApp security · 2014
· 📻 Listen on iVoox📝 Official postAbout this episode
Radio segment discussing the security features of Telegram versus WhatsApp messaging platforms.
- Radio Onda Cero, programa “La Rosa de los Vientos”, sección “El Buscador”
The Cookie Law: what websites must tell you about tracking · 2013
· 📻 ListenAbout this episode
Radio segment explaining the new Cookie Law and its implications for websites and users.
Tech Communities
- Agile Aragón
Co-organizer · 2015 - 2023 · Zaragoza, Spain
About this
Co-organizer of the agile methodologies community in Aragón. Managed internal community operations, shared social media management, and facilitated workshops and activities.
- Global Day of Code Retreat 2018 · 2018 · Facilitator
- Friday Dojos · Organizer & Facilitator
- AOS 2023 Jaca
Organizer · Dec 2022 - Sep 2023 · Jaca, Spain
About this
Organized the national Agile Open Space 2023 event in Jaca, an unconference bringing together the Spanish agile community.
- Women TechMakers Zaragoza 2017
Speaker Mentor · 2017 · Zaragoza, Spain
· 𝕏 Twitter referenceAbout this
Mentored speaker for the first Women TechMakers Zaragoza conference, helping prepare and support technical presentations.
- Senpai Devs
Co-founder & Mentor · 2015 - 2017 · Zaragoza, Spain
· 📝 Made in Zaragoza blog article𝕏 TwitterAbout this
Professional mentoring program co-created with Daniel Latorre and Néstor Salceda to improve programming skills. Introduced methodologies and practices including XP, Software Craft, DevOps, Lean Software Development, and TDD. Invited industry professionals to give talks, including Ujúe Agudo from BikoLabs on general topics, Alberto Gualis on TDD, and Daniel Torres Burriel on UX.
- Jacathon 2014 - Best Innovative Idea Award
Winner · 2014 · Zaragoza, Spain
· 📝 Medium article💻 GitHub repoAbout this
Won the Best Innovative Idea award at "Jacathon 2014" civic open data hackathon. web app visualizing Aragon's rural school clusters (CRAs) using Aragón Open Data datasets. Python (Flask), MySQL, Vagrant-provisioned dev environment.
- QCon London 2016
Volunteer Crew Member · Mar 2016 · London, UK
About this
Volunteer crew member helping with the organization of the 2016 QCon London Conference.
- Zagales Hacklab
Collaborator · 2013 - 2017 · Zaragoza, Spain
About this
Collaborator in a community introducing technology to children through hands-on activities and workshops.
- Minecraft Competition · 2014 · Co-organizer
- Camel Race event · 2013 · Collaborator
- Mini-games workshop with Processing · 2016 · Organizer and teacher
- Hispalinux Aragón
Regional Manager · 2013 - 2016 · Zaragoza, Spain
About this
Managed the Hispalinux headquarters in the Aragón region, organizing courses and talks about Open Source, and coordinating collaborations with local associations including PHP developer group, OSLUZ, Drupal camp, DotNetters, and Agile Aragón.